SEO, slowly but surely I’m figuring it out. I’m also learning why it’s so important for writers to know it and how to use it too. For the past two years I’ve just assumed that it was for techy people to use to make their high tech jobs even more high tech. Little did I know, it actually has more to do with me and my wee little blog than a techy programmer squirreled away in his cubical.
SEO or Search Engine Optimization is what makes a person’s blog or website findable by the big Internet names like Google and Yahoo!. If the big Internet names can’t find your writer’s blog or website, then it’s very likely that no one can. If no one can find you or your website on the Internet, then your site probably isn’t doing you a whole lot of good.
But how does an indie writer improve their search engine find-ability? Well, there are actually lots of different ways. The most common way is to include highly trending words into your blog or website heading. You find these words by going to a website that lists the day’s most heavily searched words. I investigated a little bit and I found quite a few different sites that offered a list of trending words. Unfortunately most of them wanted me to sign-up and pay them a fee. I guess they didn’t understand that writer=poor. I did find one site that offered the top 20 search words for the day for free! That was Google Trends.
It’s quick and easy to give it a check, the page is very simplistic so you won’t get lost in a ton of techy jargon, and there isn’t so much information that you can’t sift through it to get what you want. Today’s most important word is Dallas Green. I’m not really sure how I would use it in a blog post, but it would make me easier to find by more people.
A quick word of warning, don’t over do it with the trending words, or you might get in trouble with the big Internet names and they may block your blog or website from their search engines.